As we all know, time never stops ticking and change is the only constant. So, what tells us time has changed? The answer is obvious – Design. Design in any form – shape, size, colour, hairstyle, size of Polka dots, technology…If you see a photograph, you can instantly tell whether it’s from 1970s or 1980s, because of the design codes developed and followed by designers in those eras. Our view therefore is that design is probably the best visual marker of time. Thus, whenever we design, we define, and design based on strategy and purpose in order to always staying relevant..