Success of Art packs prompted the creation of festive packs to celebrate the festivals in key markets.
Though it wasn’t as easy as it sounds. To be part of any festival in India, a brand must reflect the spirit and flavour of the festival in its true form. We managed to reach the sweet spot by designing few packs with the key visual elements of each festival on the Chevron design principles of Horlicks on Evo Jar. Needless to say It was an outright success.